This ‘All you need to know about’ E-guide covers all the aspects that one should consider while naming a brand - the brand values, brand personality, the business structure, - and elaborates the process you can follow for naming your brand - right from the brainstorming, to the types of brand names you can go for, the do’s and dont’s, etc. - and creating a name and licensing it, along with the supporting branding assets. Everything to aid you to name your brand in an organized, creative, and well-informed way!